Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? 90% of the time its one black shooting another. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. I read that 3.9% of the US population intermarry. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. This is planned cultural change to foment divisionand it seems to be working well for them. Their leagues are 75% black wheres the diversity on their sports.Really now. It is actually quite embarrassing. Time to turn off the TV. In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. Powerful words, Will. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. When they come on, I mute them and wait until they are over. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Do you think they diminish celebrating Ramadan because of the Christian minority? However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. Yet, pay attention to major retailers. Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. Let it be done by nature. Where I come from, the news has been doing that for years. I dont own slaves and neither did any of my ancestors (poor immigrants). An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. I think that job is pretty secure. Television is a tool used to brainwash people to believe that certain races of people are superior to others. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. This is a horrible world we live in. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. And that, right now, is one of the biggest reasons the world is such a hot mess right now. The remote is the best thing invented and silence is golden. We are living the nightmare of Atlas Shrugged whodathunkit? These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. If the target was 90% Hispanic, we would have Hispanic actors in our ads. And its all so laughably obvious and transparent but were all supposed to act like it isnt happening. I cant even watch it on weekends anymore because most of the hosts and guests are black. Black/white interracial marriages are 1%!!!!! As someone who, like you, has been down his share of rabbit holes, I agree. Its baked into our being. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. Having Empathy and respect for others. Share Real Customer Stories. I cant believe I found this article having recognized the basis of your article for years. She is going to lock him up for decades and then release him? because thats racist.. That seems to be the only recourse we have left. Want to know where this is really coming from? Certainly, hockey is expensive. As with the Universe, there is a great mass of different forces here. EXCEPT . https://www.milleradagency.com/about/miller-crew/erik-radle/. I was going to get rid of Netflix but there are no commercials so Im keeping it. Not so much. I am just sick of all this CRAP being shoved down our throats. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. Whats the difference between self-identifying as a feline instead of a different gender. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. It truly boggles the mind. Its gotten so bad that I mute commercials, look the other way, or change the channel now. I download free movie torrents, many 50s to 70s westerns. Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. Occasionally there is a tan or brown-skinned person thrown in there. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. Thank you. Walk down a jetway at Hartsfield or any airport. how wonderful, right? From there, your marketing will naturally reflect the ethos. Oh, I dont know, Anna. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. We watch a few shows, mostly our old favorites, with very few new ones. As a woman, I feel insulted by all the pandering that goes on towards females. Just like BLM is a terrorist group. This gap is both unsettling and unacceptable to most of today's consumers. Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. I have noticed this myself the last year and is more prevalent the last 6 mos. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. What turned me to GOP? But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. 100% agree with your perspective. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. You know its not right to be white in todays Woke society . How many movies are made now featuring men (and some women) in their 70s as the action hero lead? Also, they rarely riot and burn down cities. Thank goodness somebody voiced what I have been thinking for days. I really feel sorry for the kids being born today. . While 10% of all new marriages are interracial, only 1% are black/white marriages. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Its much, much bigger. Since the companys announcement, I now use the Qwant or Brave search engines instead. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. Thanks, Kinchan. Plan to go the distance or dont go at all. White, yes. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Click the DOWNLOAD NOW button for the full report. Every single night, there is a shooting/homicide. They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. Glad you found us, Kristen. Always appreciate your thoughtful comments. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! This all went off the rails after the killing of George Floyd. In todays TV commercials and movies, the burglars are always white! I never wanted to have a baby and wanted stuffed cats instead of dolls. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? Oh, thank you, Anonymous. I love this comment. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. I see youve done your research. They see white erasure in western culture and wonder why. . It seems like the kind of thing that should reach a more nominal ratio in time. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. Right after I said this the girls mom loudly said black lives matter, I kid you not. That equates to about 3% of the poster images. I just think you dont like being manipulated. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. Its been that way for ages. In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Inclusive and diverse campaigns start from within. Who comes up with the best inventions and breakthrough technologies? Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. Dont worry about opening up new segments, just focus on the market segments that do buy from you. And based themselves within Columbia University in NY. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? . Because if brands and advertisers really cared about diversity and inclusivity and representing all races and cultures equitably, then they would put an honest effort into giving everyone their fair shake and especially into recognizing and respecting the differences in our cultures while bringing us together in our love for their brands. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. This must stop before it escalates beyond any controlled means. Are they terrified of being called out as racists? Another reader mentioned something similar. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. So true in todays canceled culture world..maybe lets cancel the commercials too. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. Now, we are in the minority. They were landed, like me. Youre right. Being Educated as much as possible. I am not the only person noticing all this. Hi, Jason. Should either of those be the objectives of Delta Airlines? The reason blacks are overrepresented is because they are very vocal with their complaints. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. Get your image and reputation back in the positive and continue with a wide open market. Having the belief that you can constantly improve yourself and affect others more positively. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! May be should be renamed critical replacement theory. Tokenism is real. White men ARE shown to be bigger/ plus-sized. The BLM movement really made an impact on the American psyche. We expect this from brands (like PETA) whose missions are tied closely to such issues. Its really too bad its come to this. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. Making them susceptible to the rants off the conservative right. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. Apparently no one has ever wondered about this before. They have been totally emboldened and safe feeling, they dont need to wear a mask. No, America is not racist. https://en.wikipedia.org/wiki/Uncle (no picture! You dont have to be a Rhodes scholar to see the intention behind all of this. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. However selling more product is not one of the reasons they are doing it. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". and so true, so true.. They would be absolutely crucified for going this route. The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Off the subject but There needs to be set a new standard for the determination of male and female. The rich profit from the loss of our young. The target demo is never the minority actors depicted in ads. Jake from State Farm is laughable too. Turns out, its true. Youre not alone. Because all they want is welfare. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. Married to blonde white models. For example, hire a woman to communicate about womens issues. This is NOT the same country and society it was 60 years ago. Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. My wife is Chinese and asks why there are no white and Asian couples. Its really something how Google tries to hide discussions like this, isnt it? Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. Just curious; has anyone actually done the math? I agree that we need to tell the advertisers what we want by not purchasing their items or services. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. Consider that Luke Skywalker was 57. Ditto with James Bond. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. That is the main problem. Remember that the Asians were brought here as slaves to work on the railroads. The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Stop what you are doing right now and read/watch this article from Dallas. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. Its all getting lame and predictable. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) Does it matter to them? Last thing the diversity officer in major companies that must approve all advertising is root of the problem. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. It is refreshing to see an advertisement showing an all white traditional family. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. Not only that, but I see very few women who look like me. Its called brainwashing. unless he is placed beside a Nubian Goddess as his love interest or something. Hi, Merle. Exactly! I dont know about you, but I have no albatross around my neck. The reason they look so out of place is not because POC dont enjoy a good hike. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. This is far from reality. Being Enterprising and working to create as much legitimate value as possible for self-sufficiency and to benefit as many others as possible. may have complained about the fitness ads. And dont get me wrong. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. When exactly does a human thing become a black or white thing?