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When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. In fact, were looking forward to it! With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. I am trying to progress to a newer place and learning new things. That is the crux of the matter. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. Hashwani took to Instagram to confirm that she had tested negative for the virus. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. ", "Plus, we encourage young designers," Sana adds on. SM: Retail is only as good as your team is. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Now its a new world, and hundreds of designs and motifs come off the internet. I consider myself a work in progress. Sanas journey began as a student in New York. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Her strength and support is the reason behind the success of each and everyone in my family. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. KARACHI: In an exclusive interview with . You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Sana handles prt entirely on her own. "If you want to grow, no. Abroad retail is massive. "Ready to wear bridals is not a new concept but its new for us," Sana explains. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Clothes mean nothing until someone lives in them. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Summary. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. I am the face of bridal. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. There are times when you will have to choose between motherhood and work. At the end of the day when I go home, I am motivated and excited to see them, she explains. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. If you start thinking like that, youll be able to figure out your way through any situation. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. . Came straight home into quarantine as any responsible adult who has travelled abroad should do. A: What made you decide to go into retail? March 24, 2020. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Her salon is her second home and a safe zen place for her clients. Rich getting richer. Facebook gives people the power to. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Im constantly evolving. Somewhere between her studies, family, and career she lost sight of herself. Karachista is Pakistan's top news, entertainment, music fashion website. If we are careless as an industry, the impact is huge. This is how you achieve brand loyalty. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Lawn is a phenomenon unique to Pakistan. She also loves spending time with her husband, we are one team, once a week we have date night.. So, you know, everything excites you.". Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. She was in a relationship with a man named Ismail Khan. These are incredible achievements, and as mentors to the industry we need to focus on them. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Included on the apparel side is the brands latest venture in retail. The House of Sana Safinaz has been her home away from home. LIMITED. They took the concept of designer lawn to another level. SM: We are excellent multi-taskers. Sana Safinaz is part of SSFR (PVT.) Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Therefore, women must choose this field with caution. She strongly believes that whatever happens, happens for a reason. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. You have to protect your business smartly. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. The onus is on us. He authored his memoir 'Truth Always Prevails' in 2014. She is one of the top make-up artists in town and it is not surprising why! "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. I have very problematic skin and taught myself to cover up. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. People dont understand the value of time; they stumble to their 11 am meetings at 1. The store will not work correctly in the case when cookies are disabled. calling the social media . Why are you asking a racist, I want to ask her?". She is taking care of other peoples wellbeing and saving lives. By 1970s, it had become Pakistan's largest cotton trading company. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. SH: Contained maybe; but it is a big business. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. Confidence matters. Working for them has been one of the best decisions I ever made.. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. Sana Safinaz is part of SSFR (PVT.) When you have that kind of commitment, your product is naturally much better. Sometimes getting it all done is really hard. So, if I was racist, the impact is massive. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Education matters. Sana has been blessed with incredible support from her family, friends, and husband. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. My work brings about so many positive changes in me. They have to be quite serious, have to be more composed, and not kid around. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Also find news, photos and . Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. LIMITED. This is standard practice. SM: No. Her house, according to her, is a madhouse. A: So the brand is very much associated with the two of you? However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. From my mother to my sisters and my cousins, everyone has been doing great things. "Were not arrogant," Safinaz echoes the thought. "It does, but you have to rise above it," responds Safinaz. Text Us @ 9095 (For Residents Of Pakistan Only). According to her, hard work and dedication always pay off. Women unnecessarily make themselves go through the guilt of not doing enough. There are always projects, opportunities. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. You derive happiness from knowing you are independent. Men dont think they need to take of their skin but its just dirt and must be cleaned up! SH: You have to give a five to six year timeframe to any business. She feels the older she gets, the more she needs to give herself a break and relax. SM: Wherever there is a demand, there will be a supply. We started when the industry was at zero. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. We outgrew them.